In the course of the research, we interview several thousand consumers and professional market participants. The aim of the survey is to calculate key indicators for new car sales and after-sales service. The results of the research – market volume by segments, volume of product groups, fleet “on wheels”, current mileage, current trends and problems of the industry, criteria for choosing spare part manufacturers and car service providers, consumer loyalty to service and sales channels, and product presentation on shelves, including online stores and marketplaces. More than 150 indicators in total.


Each year, the data and conclusions of the research provide market leaders with the opportunity to view the industry from the perspective of consumers, suppliers, and service providers. Based on the survey data, leading market participants receive an analytical forecast of market volumes.


A separate section of the research is dedicated to brands of automotive suppliers. The data and conclusions of the results will be useful for both manufacturers and owners of their own brands. The "Brand Image" section presents indicators: brand representation "on the shelf", market share, brand perception and selection criteria.