Our work
Qualitative and quantitative market research
market research
/ Automotive Index
In the course of the research, we interview several thousand consumers and professional market participants.
The aim of the survey is to calculate key indicators for new car sales and after-sales service.
The results of the research – market volume by segments, volume of product groups, fleet “on wheels”, current mileage, current trends and problems of the industry, criteria for choosing spare part manufacturers and car service providers, consumer loyalty to service and sales channels, and product presentation on shelves, including online stores and marketplaces.
More than 150 indicators in total.
Individualized research
/ Ad Hoc
Qualitative and quantitative research designed to meet your unique objectives and needs.
Study of the competitive environment, customer journey, selection criteria, perceived service levels.
Many experienced and new market players use research findings in the development of their distribution strategies, launches of new brands, and strategies for acquiring and retaining customers.
Price Research
/ Pricing
Price dynamics, volume movements, changes in the number of product offers, presented in the form of raw data and visualized with the help of charts.
The period of data updating is from one week to one month.
The operational data displayed on charts allow to determine price trends, to detect the formation of a deficit or signs of market saturation, and to make timely decisions on changing prices or assortment.
Who can use our services?
Car manufacturers and
car dealers
- Consumer research when introducing new brands, models of cars to the market:
• Car clinique
• Focus groups
• Surveys
• CJM (Customer's journey map) - Consumer research in warranty planning:
• FIS from the drivers' perspective
• Warranty from the drivers' point of view
• Drivers' choice criteria for purchasing automotive products and services (maintenance and repair)
• Drivers' behavior during service - Price studies:
• Total Cost of Ownership – calculation and comparison of car ownership costs
• Maintenance baskets – monthly dynamics of maintenance costs - Customer Experience Research:
• Mystery Shopper
• Perceived Service Level Assessment 360º
Мanufacturers and distributors of automotive components
- Analysis of the vehicle fleet:
• Number, structure dynamics of fleet changes - Research of sales channel efficiency:
• Shelf representation in b2b and b2c channels (including marketplaces)
• Price monitoring in b2b and b2c channels (including marketplaces) - Consumer research:
• Product preferences
• Brand image
• NEW! Assessment of perceived level of service 3600 from the point of view of a professional consumer (b2b clients) - NEW! Private Label:
• Private Label Positioning
• Complex branding
• Development and implementation of promotional activities among professional consumers
Auto Service Retail
- Analysis of the vehicle fleet:
• Number, structure dynamics of fleet changes,
• Forecast of fleet parameters – mileage, age structure - Research of sales channel efficiency:
• Price monitoring in b2b and b2c channels (including marketplaces) - Purchasing efficiency research:
• Price monitoring in b2b channels - Consumer research:
• Product preferences
• NEW! Evaluation of the perceived level of service 360º from the end user's point of view
Our benefits
Expertise
Our team has more than 20 years of industry experience. Throughout this time, we have been providing high quality analytics to the largest players in the market: car manufacturers, producers, distributors, and retailers of spare parts, oils, tires, and other automotive products. Our clients include participants of the international analytics market, the largest Internet trading platforms, insurance and financial institutions. Using our services, clients benefit from the professionalism and expertise of our specialists
Independence
Our services are used by the largest market players competing for market leadership. Our 100% independence and complete objectivity allows us to provide data and research to market leaders for many years.
Data Quality
The methodologies we use are field-tested and endorsed by market leaders. Our data sources are always up-to-date and available for independent verification.
Data Scope
We use validated product offering data at the B2B and B2C level, 35+ million SKUs in the database, 12+ months back, 13 price levels from EXW to retail shelf. Our network consists of data suppliers and partners in 17 countries.
Команда INDEX
Виталий Кравец
Генеральный
директор
Юрий Шевцов
Руководитель
аналитического отдела
Сергей Бочаров
Руководитель направления
ценовых исследований
Павел Лунин
Директор
по развитию
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Являясь международным закупочным союзом, развивающим бизнес значительного количества брендов, импортеров, дистрибьютеров и оптовых компаний, мы заинтересованы в достоверной информации и эффективных маркетинговых решениях, которые позволяют нам лучше планировать, понимать потребителя и выстраивать прочие взаимодействия с рынком. ИНДЕКС является нашим надежным поставщиком по вопросам, указанным выше, с высокой компетенцией. Мы рекомендуем Виталия Кравца и возглавляемую им компанию, как надежного поставщика.
Алексей Суслов,
Директор по развитию Nexus Automotive Russia
Глубокое понимание рынка продаж новых автотранспортных средств и послепродажного обслуживания, профессиональные методики исследования рынка, основанные на международном опыте, расцениваются нами, как полезные для целей развития бизнеса, планирования, построения пути клиента и взаимодействия в других сферах.
Я уверен, что Виталий Кравец и компания ИНДЕКС будут способны удовлетворить потребности по изучению рынка (маркетинг и продажи, предоставление данных) в сжатые сроки и с отличным качеством, основываясь на опыте нашего прошлого и текущего взаимодействия.
Эдуард Арамян
Генеральный директор ГРУПАВТО РУС
Vast experience in automotive industry in sales, marketing and data analysis allows us to consider Vitaliy and his team as a reliable provider of services.
Our successful common activities started in 2012 and since that period we succeeded to perform with a positive result for Hyundai Motor CIS and obtained useful information for the business development in the future.
As a result of localization of business of the leading aftersales marketing agency GiPA due to the decision of brand exit out of the region, the team led by Vitaliy Kravets will efficiently use the existing unique experience for the further successful services provision as the new entity INDEX, LLC.