Направления работы
Количественные и качественные исследования рынка

market research
/ Automotive Index
In the course of the research, we interview several thousand consumers and professional market participants.
The aim of the survey is to calculate key indicators for new car sales and after-sales service.
The results of the research – market volume by segments, volume of product groups, fleet “on wheels”, current mileage, current trends and problems of the industry, criteria for choosing spare part manufacturers and car service providers, consumer loyalty to service and sales channels, and product presentation on shelves, including online stores and marketplaces.
More than 150 indicators in total.

Individualized research
/ Ad Hoc
Qualitative and quantitative research designed to meet your unique objectives and needs.
Study of the competitive environment, customer journey, selection criteria, perceived service levels.
Many experienced and new market players use research findings in the development of their distribution strategies, launches of new brands, and strategies for acquiring and retaining customers.

Price Research
/ Pricing
Price dynamics, volume movements, changes in the number of product offers, presented in the form of raw data and visualized with the help of charts.
The period of data updating is from one week to one month.
The operational data displayed on charts allow to determine price trends, to detect the formation of a deficit or signs of market saturation, and to make timely decisions on changing prices or assortment.
ДЛЯ КОГО?

Car manufacturers and
car dealers
- Consumer research when introducing new brands, models of cars to the market:
• Car clinique
• Focus groups
• Surveys
• CJM (Customer's journey map) - Consumer research in warranty planning:
• FIS from the drivers' perspective
• Warranty from the drivers' point of view
• Drivers' choice criteria for purchasing automotive products and services (maintenance and repair)
• Drivers' behavior during service - Price studies:
• Total Cost of Ownership – calculation and comparison of car ownership costs
• Maintenance baskets – monthly dynamics of maintenance costs - Customer Experience Research:
• Mystery Shopper
• Perceived Service Level Assessment 360º

Мanufacturers and distributors of automotive components
- Analysis of the vehicle fleet:
• Number, structure dynamics of fleet changes - Research of sales channel efficiency:
• Shelf representation in b2b and b2c channels (including marketplaces)
• Price monitoring in b2b and b2c channels (including marketplaces) - Consumer research:
• Product preferences
• Brand image
• NEW! Assessment of perceived level of service 3600 from the point of view of a professional consumer (b2b clients) - NEW! Private Label:
• Private Label Positioning
• Complex branding
• Development and implementation of promotional activities among professional consumers

Auto Service Retail
- Analysis of the vehicle fleet:
• Number, structure dynamics of fleet changes,
• Forecast of fleet parameters – mileage, age structure - Research of sales channel efficiency:
• Price monitoring in b2b and b2c channels (including marketplaces) - Purchasing efficiency research:
• Price monitoring in b2b channels - Consumer research:
• Product preferences
• NEW! Evaluation of the perceived level of service 360º from the end user's point of view
Наши преимущества
Экспертность
Опыт нашей команды в индустрии более 20 лет. Все это время мы предоставляем качественную аналитику крупнейшим участникам рынка: производителям автомобилей, производителям, дистрибьюторам и розничным продавцам запчастей, масел, шин и друних автотоваров. Среди наших клиентов участники международного рынка аналитики, крупнейшие площадки Интернет торговли, страховые и финансовые учреждения. В лице наших специалистов клиенты получают профессиональную и опытную команду.
Независимость
Нашими услугами пользуются крупнейшие участники рынка, конкурирующие между собой за лидерство. Стопроцентная независимость и абсолютная объективность позволяют нам предоставлять данные и результаты исследований лидерам рынка уже много лет.
Качество данных
Методологии, которые мы используем, проверены на практике и одобрены лидерами рынка. Наши источники данных всегда актуальны и доступны для независимого контроля.
Объем данных
Используем подтвержденные данные предложений товаров на уровне B2B и В2С, 35+ миллионов SKU в базе данных, ретроспектива более 12 месяцев, 13 уровней цен от EXW до цены на полке для конечного потребителя. Сеть поставщиков данных и партнеров в 17 странах.
Команда INDEX

Виталий Кравец
Генеральный
директор

Юрий Шевцов
Руководитель
аналитического отдела

Сергей Бочаров
Руководитель направления
ценовых исследований

Павел Лунин
Директор
по развитию